Premium stock image, videos and photo marketplace EyeEm by Talenthouse is thrilled to launch its multi-content marketplace with its first 15 collections of illustrations, now available for Enterprise Clients.
This is a significant moment in the growth of EyeEm by Talenthouse, as it provides new opportunities for Creators to monetise their work, yet also for the business itself to fulfil content gaps that are difficult to truly capture with photography through its Illustration Collections.
The creative landscape continues to change for brand marketers and brands as the breadth of channels for exposure expands and evolves to a demanding, content-hungry audience. Brands need more content than ever before and need to articulate their messages in unique, colourful and defining ways. Photography cannot do that on its own.
We also know two things to be true about stock photography: 1) stock content goes beyond photography and, 2) creative assets are worth a 1000 words – stock photos are more powerful than we think, it can change the narrative of a story and shape our thinking in just a single glance.
Creating imagery at the rate that brands need it in 2022 that can encompass a number of different scenarios and have mass appeal is no easy task; doing this en-masse means that visuals in recent years either represent two extreme sides of the spectrum – almost comically exaggerated to particularly low energy.
Longer-term, Talenthouse plans to launch new content types and ensure that all types of Creators including photographers and designers have unlimited avenues to make money on their pieces. A self-service functionality will be available towards the end of 2022 for Enterprise Clients, and Creators whose content will be initially featured in the collections will be notified in the next 72 hours.
Furthermore, Talenthouse will be releasing its Illustrations’ Collections exclusively on its platform and will not be distributing through third parties, so Creators get a bigger share of the revenue from their own IP.
Talenthouse AG CEO, Clare McKeeve states: “We cannot underestimate the power that visual trends have on our collective social psyche. Images can influence, and if the adage is true - that a photo is worth a thousand words - than any other type of creative content can convey the same sentiment if not more.
Brands need more content than ever with social media showing no signs of slowing down in its selling and influencing-power. Our community knows this, and that’s why we were so excited to see over 15,000 submissions come through since when we opened up our Illustrations Collections Brief to the community earlier in the year.
We’re overjoyed to now open up this opportunity to sell illustrations on the EyeEm by Talenthouse marketplace; this shows we are committed to our core values and mission to democratise creativity as we bring in new ways for graphic designers and illustrators to get involved, have more visibility and consistently monetise their content.”
Current and new enterprise users can find the 15 Illustration collections here.
You can find the video showcasing Illustration Collections here.
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About Talenthouse AG
Talenthouse AG is a technology platform company, working with the world’s largest creative community of over 18 million+ members, to produce the highest quality digital content for many of the largest companies globally, including Universal Music Group, Bombay Sapphire and Unreal Engine.
Talenthouse AG, which unites the creative platforms of Talenthouse, EyeEm, Ello, Zooppa, Jovoto, Creative Commission and most recently, Coolabi a content monetisation business, is leading a structural shift in the way that content is produced, employing a platform business model to source content at the scale and quality required to keep pace with consumer demand in the digital age. In doing so, it is also opening up opportunities for a much larger pool of creative talent.
The company is registered in Switzerland and operationally headquartered in London with offices in LA, NYC, Philadelphia, Berlin, Venice and Peterborough.
For more information you can visit our website.
About EyeEm by Talenthouse
EyeEm by Talenthouse is an AI-powered marketplace for authentic, premium stock images and professional photo and video productions.
EyeEm’s authentic stock photography and royalty-free image platform is owned by Talenthouse AG, our flagship platform connecting global brands with high-quality work from the world's largest creative community of over 18 million+ members across 195 countries.
By leveraging our technology, we aim to empower our global creative community to produce and monetise digital marketing and entertainment content at scale for influential clients such as HBO, Nike and Bombay Sapphire.
For more information you can visit the EyeEm website.
