Last week, Lisa Marie Paul, Head of Content and Partnerships at Talenthouse spoke on the Brave Marketer Podcast with Donny Dvorin, VP, Head of Sales at Brave Software. Their podcast spotlights brave marketers and how they are solving the most pressing challenges across the creator economy through collaboration with creators. Previous guests include PepsiCo, Twitter, SuperRare and Campari.
In this episode, Lisa and Donny spoke about the changing expectations from millennial and Gen Z consumers around advertising, and the huge demand for large amounts of content at pace without compromising quality, authenticity or relatability.
When asked about her brave marketing moment, Lisa Marie said: “Until you are at the top of the mountain, you never stop and pause to look at key moments in your life or career, so it was an interesting time to pause and think about this question. I led the launch of the Visual Trends Report last year over the course of 13 weeks from ideation to execution. The Report highlights trends for the upcoming year, and the team and I saw the feedback from the proposed trends and the sustainability topic kept coming up.
My response – this isn’t a trend, that isn’t new, we have to find a new perspective. Working with the team, we came up with concepts and we had the opportunity to speak to Christina Korp who was an astronaut wrangler and Nicola Stott who is a Creative and an astronaut - speaking to her inspired me and educated me on how space has informed technology and helped us develop. I only knew, wrongly, about the negative press surrounding space (the billionaire space race), and doing the Visual Trends Report changed my perspective.
Many people were asking if I were nervous to do this and bring a new perspective on sustainability and space. It was a tough moment for the team to take this avenue - space and sustainability - and a big risk to say that sustainability does come from space, it's factual and here are the facts. It was one of my proudest moments and to-date still our biggest lead generator.”
Key Takeaways from the podcast include:
- What brand marketers can learn from the “race to space”
- How brands can evaluate where to spend their marketing dollars to make the biggest impact on their target audience
- Why the ability to lean into future technologies starts with education and awareness
- Ways to track ROI and specific metrics for evaluating the success of campaigns
You can find the full podcast here.
About The Brave Marketer
The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.
About Talenthouse AG
Talenthouse AG is a technology platform company, working with the world's largest creative community of over 18 million members, to produce the highest quality digital content for many of the largest companies globally, including Netflix and Universal Music Group. Talenthouse AG, which unites the creative platforms of Talenthouse, EyeEm, Ello, Creative Commission, Coolabi, Zooppa and Jovoto, is leading a structural shift in the way that creative content is produced, employing a platform business model to source content at the scale and quality required to keep pace with consumer demand in the digital age. In doing so, it is also opening up opportunities for a much larger pool of creative talent.
The company is registered in Switzerland and operationally headquartered in London with offices in LA, NYC, Berlin, Venice, Peterborough and Philadelphia. For more information visit: www.business.talenthouse.com